56 Google Search Statistics to Bookmark for 2024

For those who’re curious concerning the state of Google search in 2024, look no additional.

Annually we decide, vet, and categorize a listing of up-to-date statistics to present you insights from trusted sources on Google search tendencies.

1. Google has an online index of “about 400 billion paperwork”. (The Capitol Discussion board)
2. Google’s search index is over 100 million gigabytes in dimension. (Google)
3. There are an estimated 3.5 billion searches on Google every day. (Web Reside Stats)
4. 61.5% of desktop searches and 34.4% of cell searches end in no clicks. (SparkToro)
   
5. 15% of all Google searches have by no means been searched earlier than. (Google)
6. 94.74% of key phrases get 10 month-to-month searches or fewer. (Ahrefs)
7. Probably the most searched key phrase within the US and globally is “YouTube,” and youtube.com will get probably the most visitors from Google. (Ahrefs)
8. 96.55% of all pages get zero search visitors from Google. (Ahrefs)
9. 50-65% of all number-one spots are dominated by featured snippets. (Authority Hacker)
10. Reddit is the most well-liked area for product evaluation queries. (Detailed)

11. Google is probably the most used search engine on the earth, with a cell market share of 95.32% and a desktop market share of 81.95%. (Statista)
    
12. Google.com generated 84.2 billion visits a month in 2023. (Statista)
13. Google generated $307.4 billion in income in 2023. (Alphabet Investor Relations)
14. 63.41% of all US net visitors referrals come from Google. (SparkToro)
15. 92.96% of world visitors comes from Google Search, Google Photos, and Google Maps. (SparkToro)
16. Solely 49% of Gen Z girls use Google as their search engine. The remaining use TikTok. (Search Engine Land)

17. 58.67% of all web site visitors worldwide comes from cellphones. (Statista)
18. 57% of native search queries are submitted utilizing a cell gadget or pill. (ReviewTrackers)
    
19. 51% of smartphone customers have found a brand new firm or product when conducting a search on their smartphones. (Suppose With Google)
20. 54% of smartphone customers seek for enterprise hours, and 53% seek for instructions to native shops. (Suppose With Google)
21. 18% of native searches on smartphones result in a purchase order inside a day vs. 7% of non-local searches. (Suppose With Google)
22. 56% of in-store consumers used their smartphones to buy or analysis objects whereas they had been in-store. (Suppose With Google)
23. 60% of smartphone customers have contacted a enterprise immediately utilizing the search outcomes (e.g., “click on to name” possibility). (Suppose With Google)
24. 63.6% of shoppers say they’re more likely to examine critiques on Google earlier than visiting a enterprise location. (ReviewTrackers)
25. 88% of shoppers would use a enterprise that replies to all of its critiques. (BrightLocal)
26. Prospects are 2.7 instances extra more likely to think about a enterprise respected in the event that they discover a full Enterprise Profile on Google Search and Maps. (Google)
27. Prospects are 70% extra more likely to go to and 50% extra more likely to think about buying from companies with an entire Enterprise Profile. (Google)
28. 76% of people that search on their smartphones for one thing close by go to a enterprise inside a day. (Suppose With Google)
29. 28% of searches for one thing close by end in a purchase order. (Suppose With Google)
30. Cellular searches for “retailer open close to me” (equivalent to, “grocery retailer open close to me” have grown by over 250% within the final two years. (Suppose With Google)

31. Folks use Google Lens for 12 billion visible searches a month. (Google)
32. 50% of web shoppers say pictures helped them determine what to purchase. (Suppose With Google)
33. There are an estimated 136 billion listed pictures on Google Picture Search. (Photutorial)
34. 15.8% of Google SERPs present pictures. (Moz)
35. Folks click on on 3D pictures nearly 50% greater than static ones. (Google)

36. Greater than 800 million individuals use Google Uncover month-to-month to remain up to date on their pursuits. (Google)
37. 46% of Google Uncover URLs are information websites, 44% e-commerce, 7% leisure, and a pair of% journey. (Search Engine Journal)
38. Though information websites accounted for beneath 50% of Google Uncover URLs, they acquired 99% of Uncover clicks. (Search Engine Journal)
    
39. Most Google Uncover URLs solely obtain visitors for 3 to 4 days, with most of that visitors occurring one to 2 days after publishing. (Search Engine Journal)
40. The clickthrough charge (CTR) for Google Uncover is 11%. (Search Engine Journal)

41. 91.45% of search volumes in Google Adverts Key phrase Planner are overestimates. (Ahrefs)
42. For each $1 a enterprise spends on Google Adverts, they obtain $8 in revenue by way of Google Search and Adverts. (Google)
43. Google eliminated 5.5 billion advertisements, suspended 12.7 million advertiser accounts, restricted over 6.9 billion advertisements, and restricted advertisements from exhibiting up on 2.1 billion writer pages in 2023. (Google)
44. The common procuring click-through charge (CTR) throughout all industries is 0.86% for Google Adverts. (Wordstream)
45. The common procuring value per click on (CPC) throughout all industries is $0.66 for Google Adverts. (Wordstream)
46. The common procuring conversion charge (CVR) throughout all industries is 1.91% for Google Adverts. (Wordstream)

47. 58% of shoppers ages 25-34 use voice search every day. (UpCity)
48. 16% of individuals use voice seek for native “close to me” searches. (UpCity)
49. 67% of shoppers say they’re very probably to make use of voice search when searching for data. (UpCity)
50. Lively customers of the Google Assistant grew 4X over the previous yr, as of 2019. (Suppose With Google)
51. Google Assistant hit 1 billion app installs. (Android Police)

52. AI-generated solutions from SGE had been obtainable for 91% of leisure queries however solely 17% of healthcare queries. (Statista)
53. The AI-generated solutions in Google’s Search Generative Expertise (SGE) don’t match any hyperlinks from the highest 10 Google natural search outcomes 93.8% of the time. (Search Engine Journal)
54. Google shows a Search Generative factor for 86.8% of all search queries. (Authoritas)
    
55. 62% of generative hyperlinks got here from sources exterior the highest 10 rating natural domains. Solely 20.1% of generative URLs immediately match an natural URL rating on web page one. (Authoritas)
56. 70% of SEOs mentioned that they had been anxious concerning the impression of SGE on natural search (Aira)

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