Instagram is without doubt one of the high social media platforms on the earth and continues to captivate customers worldwide with its distinctive mix of visible storytelling and interactive options.
At the moment, it’s not only a place to attach with buddies and share your life moments; it’s an important instrument for enterprise progress and model consciousness.
As such, it’s vital to remain knowledgeable of the most recent traits, consumer behaviors, and insights that outline this platform.
On this article, you’ll discover the most recent and biggest Instagram details and statistics, together with particulars on demographics, firm background, high influencers, and way more.
Instagram Details
1. Instagram is at present the fourth most-used social media platform on the earth (behind Fb, YouTube, and WhatsApp). (Supply)
2. Instagram is the twelfth most visited web site within the US, with an estimated 1.47 billion month-to-month visits in October 2023. (Supply)
3. Instagram is the tenth most searched question globally, with a 338 million month-to-month search quantity. (Supply)
4. In 2022, Instagram was the second most downloaded app worldwide. (Supply)
5. Instagram was co-founded by Kevin Systrom and Mike Krieger in 2010.
6. The present head of Instagram is Adam Mosseri.
7. Instagram HQ is positioned in Menlo Park, California.
8. In 2017, Instagram was reported to have 450 workers – although, in 2023, that quantity is properly over 16,000.
When Was Instagram Launched?
9. Instagram was launched on October 6, 2010, however the very first put up was made on July 16, 2010.
How A lot Is Instagram Price?
10. In 2012, Fb paid $1 billion for Instagram.
11. In 2018, Instagram was estimated to be price $100 billion.
12. In 2022, Meta’s “Household of Apps,” which incorporates Instagram, generated $114.45 billion in income.
How Many Instagram Customers Are There?
13. Instagram has 2 billion month-to-month energetic customers.
14. Advertisers can attain 1.6 billion customers on Instagram in 2023.
15. That quantity is the same as 30.9% of all web customers.
16. Knowledge means that 25.9% of all individuals 13 and older globally use Instagram.
Instagram Account Progress Statistics
17. In September 2011, Instagram had 10 million customers.
18. In February 2013, Instagram had 100 million month-to-month customers.
19. By June 2016, Instagram had 500 million customers.
20. In June 2018, Instagram had 1 billion month-to-month customers.
21. By October 2021, Instagram had 1.16 billion customers estimated.
22. In October 2023, Instagram has over 2 billion customers.
23. Advertisers can attain 176 million extra customers on Instagram in 2023 than they may on the identical time in 2022.
Instagram Prime Influencers
24. The Instagram account with essentially the most followers is definitely the Instagram account with 664 million followers.
25. The highest influencer on Instagram is the ultra-dedicated Cristiano Ronaldo. He has 613 million followers in comparison with Lionel Messi’s follower rely of 494 million.
26. Seven out of 10 of the highest Instagram influencers are American.
27. Eradicating manufacturers from the checklist to disclose accounts from people, the highest 10 influencers throughout Instagram are:
*Instagram followers as of December 2023
How A lot Can You Earn On Instagram?
Over the past decade, Instagram and YouTube have considerably contributed to the creator financial system, giving rise to the profession selection of “influencer.”
At the moment, content material creators are in a position to earn a substantial revenue from their posts and movies.
Even a micro-influencer can earn vital revenue with solely a modest quantity of followers:
28. A nano-influencer with between 1,000 and 9,999 followers can earn as much as $1,105 per put up.
29. A micro-influencer with 10,000-49,999 followers can earn as much as $1,674 per put up.
30. A mid-level influencer with 50,000-199,999 followers can earn as much as $3,396 per put up.
31. A macro-influencer with 200,000-499,999 followers can earn as much as $4,992 per put up.
32. A mega-influencer with 500,000-999,999 followers can earn as much as $5,497 per put up.
33. An online superstar with 1 million or extra followers can earn as much as $5,865 per put up.
(Supply)
Prime Manufacturers On Instagram
34. As talked about above, the highest account with essentially the most followers on Instagram is the corporate itself, with 664 million followers. Eradicating Instagram’s personal account from the checklist, Nike is the top-followed model with 307 million followers.
By eradicating the person influencer’s accounts, we are able to reveal the manufacturers with essentially the most followers on the platform.
Sports activities, particularly soccer, are the predominant area of interest closely investing of their Instagram presence.
35. The highest manufacturers on Instagram are as follows:
*Instagram followers as of December 2023
36. Enterprise accounts on Instagram publish a mean of 1.55 posts on principal feed per day.
37. 62.4% of Instagram customers comply with or analysis manufacturers and merchandise on the platform.
38. 90% of customers comply with a minimum of one enterprise.
39. In line with Instagram knowledge, 70% of individuals both like or don’t thoughts seeing advertisements once they’re watching movies on the platform.
Instagram Posts With Most Likes
40. The put up with essentially the most likes is {a photograph} of footballer Lionel Messi holding the 2022 FIFA World Cup, posted in December 2022.
41. Second to that could be a {photograph} of an egg that beforehand held the world file since January 2019.
42. Of the highest 10 most-liked Instagram posts, 5 are from footballer Lionel Messi.
43. One other 4 posts are from footballer Cristiano Ronaldo.
44. The highest most-liked Instagram posts in 2023 are:
| Influencer | Description | Likes* | Date of put up |
| Lionel Messi | Lionel Messi holding the FIFA World Cup | 75.6 million | December 18, 2022 |
| World File Egg | Picture of an egg | 60.2 million | January 4, 2019 |
| Lionel Messi | Messi sleeping with FIFA trophy | 54.7 million | December 20, 2022 |
| Cristiano Ronaldo | Cristiano Ronaldo and Lionel Messi taking part in chess | 42.8 million | November 19, 2022 |
| Lionel Messi | Lionel Messi on a airplane with the FIFA World Cup trophy | 42 million | December 19, 2022 |
| Liz 6 | Reel of a sundown | 34.6 million | August 5, 2023 |
| Cristiano Ronaldo and Al Nassr FC | Announcement of Cristiano Ronaldo becoming a member of Al Nassr FC | 34.4 million | December 30, 2022 |
| Lionel Messi | Lionel Messi and workforce celebrating the 2022 FIFA World Cup win | 34.4 million | December 21, 2022 |
| Cristiano Ronaldo | On elimination from 2022 FIFA World Cup | 34.2 million | December 11, 2022 |
| Lionel Messi | Lionel Messi and Cristiano Ronaldo taking part in chess | 32.8 million | November 19, 2022 |
*Instagram likes as of December 2023
Prime Instagram Hashtags Of 2023
45. Hashtags had been launched to Instagram in January 2011 and have lengthy been an integral approach of constructing follower counts and navigating content material on the platform. In December 2017, customers might comply with particular hashtags to maintain observe of traits and present related content material of their feed.
46. At the moment, you’ll be able to now not see “current” posts from hashtags. As an alternative, you need to use them to view curated posts from “high” customers that leverage the precise hashtag.
47. The highest Instagram hashtags of 2023 are:
*Instagram posts as of December 2023
(Supply)
Instagram Statistics By Nation
48. India is essentially the most distinguished international viewers for Instagram, with greater than 326.6 million customers.
49. The US has the second greatest consumer base, with greater than 168.6 million customers.
Except for the dominant international locations, the platform has a worldwide attain and unfold of customers globally.
50. Instagram international viewers measurement, April 2023:
| Nation | Energetic Instagram Customers |
| India | 326.6 million |
| US | 168.6 million |
| Brazil | 132.6 million |
| Indonesia | 106 million |
| Turkey | 56.4 million |
| Japan | 54.7 million |
| Mexico | 43.8 million |
| Germany | 33.8 million |
| UK | 33.5 million |
| Italy | 30.3 million |
(Supply)
Instagram Demographic Statistics
As social media has turn into such an integral a part of our lives, consumer statistics replicate how important the platform is for the youthful demographic.
Social platforms at the moment are a very powerful channel for consuming information, media, and leisure.
51. As of April 2023, 50.6% of Instagram’s international customers determine are male, and 49.4% are feminine.
52. Not like Fb, Instagram is dominated by a youthful demographic; customers aged 18 to 24 make up nearly all of Instagram’s promoting viewers, at 517.7 million customers.
53. Instagram customers worldwide by age group:
| Age group | % of whole advert viewers |
| 13-17 | 8.2% |
| 18-24 | 32% |
| 25-34 | 29.6% |
| 35-44 | 15.3% |
| 45-54 | 8.2% |
| 55-64 | 4.2% |
| 65+ | 2.6% |
(Supply)
Instagram As A Information Supply
54. 16% of US adults often use Instagram as a information supply, in comparison with 30% who use Fb and 26% who use YouTube.
55. Girls account for 59% of normal information customers on Instagram.
(Supply)
In Abstract
These details and statistics are only a small snapshot of the present state of Instagram – however they supply a glimpse on the energy of this social media platform.
We hope you need to use a few of what you’ve discovered right here to raised perceive Instagram and its customers, so that you could craft more practical advertising and marketing methods, join authentically along with your audience, and harness Instagram’s full potential to develop what you are promoting.
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Featured Picture: Roman Samborskyi/Shutterstock