Content material advertising in March 2024 can transcend St. Patrick’s Day and school basketball. As a substitute, entrepreneurs might deal with puppies, different types of “March Insanity,” the time change, spring health, and do-it-yourself crafts.
Content material advertising is the act of making, sharing, and selling content material corresponding to weblog posts, movies, or podcasts to draw, have interaction, and retain consumers. Content material advertising is usually a key a part of SEO, lifecycle advertising, and buyer loyalty.
What follows are 5 content material advertising concepts your enterprise can use in March 2024.
Nationwide Pet Day
If content material advertising is about attraction, Nationwide Pet Day on March 23, 2024, could be probably the greatest matters. Puppies are enjoyable, cute, and lovely.
Puppies are so cute they entice prospects, which is without doubt one of the important targets of content material advertising.
Like many “greeting card” holidays, Nationwide Pet Day’s origins are unclear. Nevertheless, the American Kennel Membership and quite a few animal advocacy teams help the occasion.
On-line retailers promoting pet merchandise can have probably the most alternative to publish Nationwide Pet Day weblog posts, podcasts, and the like. Nonetheless, all kinds of ecommerce companies can produce pet posts. Listed below are a number of examples.
- On-line used bookseller: “10 High Puppies from Fantasy Literature.”
- Backyard provide retailer: “ Develop a Pet-friendly Backyard.”
- Web digicam store: “How Your Pup Can Assist Construct an Instagram Following.”
March Insanity however Not Basketball
“March Insanity” content material doesn’t must be about basketball.
Ecommerce content material entrepreneurs can take some liberty with “March Insanity” and deal with “mad” actions that don’t embody school basketball.
For these articles, body the merchandise your retailer sells or the consumers it serves as some sort of “March Insanity.” Listed below are a number of examples.
- Film memorabilia service provider: “March Film Insanity: 10 Greatest Films Ever Launched in March.”
- Girls’s attire boutique: “March Trend Insanity: 10 Spring Outfits to Up Your Courting Sport.”
- On-line Toy Retailer: “March Insanity: High 25 Toys Proper Now.”
Daylight Saving Time
Ben Franklin was among the many first to advocate daylight saving time.
On March 10, 2024, the clocks in the US will spring ahead for daylight saving time. Searches on Google for the time period will soar in early March.
Entrepreneurs can use the heightened curiosity to supply content material associated to the time cost.
The intention is to not create a gross sales pitch however relatively to supply participating, instructional, or useful content material related to the merchandise offered and the business served.
Listed below are a number of instance article titles.
- Workwear retailer: “The Final Information to Spring Workwear.”
- Artwork provide boutique: “Spring Artwork Tasks Impressed by Longer Days.”
- On-line recreation cease: “Adjusting Your Play Schedule round Daylight Saving Time.”
One other angle could possibly be historic or political. For instance, a uncommon e book service provider might publish an essay concerning the historical past of daylight financial savings time and the way it impacted America’s development. The essay may point out a number of uncommon books on the subject, making the connection from content material to merchandise.
Spring into Health
Spring health is usually a good content material advertising alternative.
Jay Baer’s e book, “Youtility: Why Good Advertising and marketing Is about Assist Not Hype,” was revealed in 2013 however stays related for content material advertising.
One among Baer’s ideas within the e book was that content material advertising works greatest when it assists the marketer’s viewers to realize a aim or choice.
“Spring into health” could possibly be a March 2024 content material advertising concept that does what Baer really useful. Shops that promote merchandise associated to well being, health, getting open air, journey, or comparable wholesome habits can create content material that teaches, engages, and finally aids their readers.
Nationwide Craft Month
Artful content material in March might embody profiles of a retailer’s prospects.
March is Nationwide Craft Month within the U.S. The occasion emphasizes the broad vary of crafts of us may take part in.
Nationwide Craft Month is usually a good alternative for content material entrepreneurs to showcase prospects. Begin in February by figuring out and interviewing prospects who’ve used the merchandise a retailer sells to construct a undertaking. Then, profile these prospects all through March.
These efforts mix good content material with word-of-mouth advertising since each featured buyer will probably share and promote the profile to their household and mates.