This July gives loads of content material matters because of Independence Day and the Summer season Olympics in Paris. However even much less obvious concepts — must-have gadgets, humor, giveaways, junk meals — could make for compelling content material.
Content material advertising includes creating, publishing, and selling articles, movies, and podcasts to draw, have interaction, and retain prospects. It’s essential for SEO, social media advertising, and extra.
Sadly, arising with new content material matters month in and month out could be a process. What follows are 5 concepts for July 2024.
Summer season Product Tutorials
In some ways, July within the Northern Hemisphere is summer time itself.
Celebrations corresponding to U.S. Independence Day on July 4, with picnics, parades, fireworks shows, and neighborhood occasions, make us all really feel like summer time has arrived.
The climate calls us outside, making July a superb time to publish summer time product tutorials, displaying customers use your small business’s gadgets to work or play within the solar.
The Residence Depot sells merchandise to construct raised backyard beds, as defined on this tutorial.
Take into account The Residence Depot. The corporate’s ecommerce website has a do-it-yourself venture part, full with video tutorials explaining a venture and the merchandise. Examples embrace the constructing of backyard beds, playground gear, and extra.
This idea may work for a lot of merchandise.
Should-have Objects
Not each product wants a tutorial. Figuring out use Velcro from The Residence Depot in a backyard venture is perhaps useful, however directions usually are not required for on a regular basis gadgets.
Mr. Porter addresses why its sneakers are a must have.
Take sneakers, for instance. Content material entrepreneurs may strive a “must-have” article or video, such because the article from clothier Mr. Porter, “5 Should-Have Sneakers For Stepping Out In Fashion This Summer season.”
Essential article places an editorial spin on product suggestions. The Mr. Porter article begins with a quick introduction, making the case for summertime sneakers.
“Summer season dressing is all about enjoyable and experimentation. It’s about making an attempt new issues and breaking out of the type consolation zone we’ve been caught in via winter.”
Every of the 5 suggestions consists of vivid descriptions and pictures, emphasizing the shoe’s design components and flexibility. That’s vital, provided that the costs are upwards of $990 a pair.
Should-have content material is beneficial for natural search rankings, social media posts, and electronic mail newsletters.
Listed here are hypothetical examples:
- “10 Should-have Instruments for the Good BBQ,”
- “5 Should-have Hats for Summer season Solar,”
- “10 Should-have Attire for Fashionable Summer season Soirees.”
Worldwide Joke Day
July 1, 2024, is Worldwide Joke Day. This pseudo-holiday reminds us to have a good time humor and laughter. It encourages people to share jokes, puns, and humorous tales with mates, household, and even strangers.
Inform a couple of jokes on July 1.
Jokes are prime, entertainment-focused content material advertising. Take into account assembling jokes endemic to your business or merchandise. Then publish them in a weblog submit, newsletters, and social media.
Jokes are an exception to avoiding AI-generated content material. Listed here are 5 ChatGPT-produced jokes (with minor edits) for this text.
- In our retailer, we promote feelings — primarily frustration and impatience.
- I attempted to purchase a camouflage shirt on-line however couldn’t discover it.
- I ordered a rooster and an egg from Amazon. I’ll let you understand which comes first.
- I purchased a belt on-line. It was a waist of cash.
- Why don’t web shoppers get misplaced? They comply with their carts.
Nationwide Give One thing Away Day
The objective of ecommerce content material advertising is to promote merchandise. However an excessive amount of promoting will be counterproductive. An exception may very well be Nationwide Give One thing Away Day on July 15, 2024, when entrepreneurs can mix charity giving with a gross sales promotion.
Use Nationwide Give One thing Away Day for charitable giving.
Right here is the thought.
- Determine a charity that is sensible for your small business.
- Join with the charity for a sales-based contribution, corresponding to 5% of income on July 15.
- Interview people on the charity about their work and affect.
- Produce an article, video, or podcast of the interview.
- Run advertisements and public-relations campaigns to advertise the occasion.
Junk Meals Day
Content material can promote junk meals or discourage it.
Nationwide Junk Meals Day on July 21, 2024, permits content material entrepreneurs to reward the enjoyable of junk meals or the alternative, wholesome consuming.
Content material about wholesome consuming and life may embrace:
- Energy gear retailer’s publication: “Wholesome Lunchbox Ideas for Development Execs.”
- Kitchen store’s weblog: “From Junk to Pleasure: Remodel Meals with Wholesome Elements.”
- Attire model’s podcast: “Costume for Success: 10 Nutritious Ideas for a Busy Way of life.”
Conversely, content material advertising may reward the non permanent enjoyment of junk meals. Listed here are extra examples.
- Energy gear retailer: “Break Time Bliss. 35 Junk Meals Picks for Hardworking Builders.”
- Kitchen store’s weblog: “15 Forbidden Meals for Nationwide Junk Meals Day.”
- Attire model’s podcast: “Fashionable Snacks for Nationwide Junk Meals Day.”