Posted by Nick Sharma – Product Supervisor, Google Play
At Google Play, we’re enthusiastic about serving to individuals uncover experiences they’ll love whereas empowering builders such as you to deliver your concepts to life and construct profitable companies. At this 12 months’s Google I/O, we shared our newest developments that may allow you to purchase and have interaction customers, optimize your income, and reinforce belief with safe, high-quality experiences.
Should you missed this 12 months’s occasion, try our recap video beneath, or learn on for our high 3 bulletins.
#1: Enhanced retailer listings: Extra methods to succeed in the proper viewers
Your retailer itemizing is commonly your first probability to make an excellent impression and purchase new customers. You possibly can already tailor your retailer itemizing in quite a few methods to optimize your conversions for various audiences.
- Now, you may as well create listings based mostly on what customers seek for. Tailoring your retailer listings by search key phrases is not going to solely make itemizing content material extra related, it might additionally allow you to goal customers actively looking for the advantages your app gives.
- Unsure what key phrases to decide on? Play Console will now offer you key phrase solutions for doubtlessly impactful retailer listings.
Improve your retailer itemizing’s relevance and conversions by displaying content material tailor-made to customers by search key phrases
#2: Expanded fee choices: Extra methods for patrons to pay in your content material
Our in depth fee methodology library, which incorporates conventional fee strategies like bank cards and over 300 native types of fee in additional than 65 markets, continues to develop.
- We enabled Pix in Brazil, permitting you to supply tens of millions of consumers their most popular fee methodology.
- We additionally enhanced assist for UPI in India to streamline subscription purchases.
- With our new installment subscriptions function, you may supply clients the choice to pay over time for long-term subscriptions, serving to enhance your signups and lifelong worth.
Installment subscriptions are actually accessible for customers in Brazil, France, Italy, and Spain
#3: SDK Console enhancements: Construct high-quality and safer app experiences
We’re making it simpler to construct high-quality and safer app experiences with enhancements made potential by SDK Console.
- Now you can get higher steerage on the way to repair crashes or errors in Android Studio and obtain notifications from SDK homeowners about non-compliant variations in Play Console.
- Plus, you may share crash or ANR knowledge with SDK homeowners immediately via Play Console.
Builders can now share crash or ANR knowledge with SDK homeowners in Play Console
That’s it for our high 3 bulletins, there’s a lot extra to find from this 12 months’s occasion. Take a look at this weblog publish for extra Google Play bulletins at this 12 months’s Google I/O.