Snapchat, recognized for its ephemeral content material, progressive augmented actuality (AR) options, and fiercely loyal person base, is a crucial participant within the social media panorama.
Whereas it generally flies beneath the radar – as different platforms like TikTok, YouTube, and Instagram are inclined to dominate the cultural dialog – Snapchat is an extremely highly effective advertising and marketing instrument that holds a singular place within the hearts and minds of its customers.
On this article, we’ll discover what it is advisable learn about Snapchat, with insights that make clear what audiences consider the app and the place its strengths lie.
From person development traits to promoting effectiveness, let’s take a look at the state of Snapchat proper now.
What Is Snapchat?
Snapchat is a social media app that permits customers to share pictures and movies with mates and followers on-line.
In contrast to different social platforms like Fb, Instagram, and TikTok – the place a lot of the content material is saved completely – Snapchat prioritizes ephemeral content material solely.
As soon as considered, Snapchat content material disappears, which provides a layer of spontaneity and privateness to digital interactions.
Snapchat leverages the ability of augmented actuality to entertain its viewers by creating interactive and immersive experiences via options like AR lenses.
Customers also can discover quite a lot of stickers, drawing instruments, and emojis so as to add a private contact to every little thing they put up.
What began as a small assortment of instruments in 2011 has now expanded to an enormous library of progressive options, comparable to a personalised 3D Snap Map, gesture recognition, audio suggestions for lenses, generative AI capabilities, and rather more.
Creating an account on Snapchat is straightforward. Merely obtain the app on Google Play or the App Retailer. Set up it in your machine, and also you’re prepared!
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Screenshot from Google Play, December 2023
25 Stunning Details You Didn’t Know About Snapchat
Let’s dive in!
1. Snapchat Has 406 Million Each day Lively Customers
That quantity, launched by the corporate in October 2023, represents a rise of 43 million year-over-year – a 12% improve.
Right here’s a chart from Statista exhibiting Snapchat’s person development from 2014 to 2023:
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Screenshot from Statista.com, December 2023
And with 750 million month-to-month lively customers (MAUs), Snapchat is the fifth-biggest social media community on this planet.
2. Customers 18-24 Years Outdated Account For The Greatest Chunk Of Snapchat’s Viewers
In keeping with Snapchat’s personal promoting information, the platform has 243.5 million customers aged 18 to 24 – representing 38.6% of its complete advert viewers.
The second largest group of customers are between the ages of 25 and 34, adopted by 13-17-year-olds – proving that Snapchat is reaching younger folks around the globe.
On the flip facet, the platform isn’t big with older customers; folks aged 50 and over account for less than 3.8% of Snapchat’s complete advert viewers.
As a marketer, you may take a touch on what your marketing campaign ought to give attention to should you use Snapchat. As Snapchat’s personal report places it:
“From its inception, Snapchat has inherently created a frictionless house the place Gen Z creatives can experiment with their identities, but not need to really feel like they’re ‘on model’ in speaking to their shut pal teams.”
3. Snapchat Reaches 90% Of The 13 To 24-12 months-Outdated Inhabitants
It additionally reaches 75% of individuals between the ages of 13 and 34 in over 25 nations, in line with Snapchat’s estimates.
Within the US, 59% of American youngsters (between the ages of 13 and 17) report utilizing Snapchat. This quantity quantities to roughly six in 10 US teenagers.
4. Snapchat Customers Open The App Almost 40 Occasions A Day
In keeping with the corporate, this implies folks work together with their social circles on Snapchat greater than another social community.
Within the US, about half of youngsters (51%) report utilizing Snapchat a minimum of as soon as a day – making it barely extra common than Instagram, however not fairly as common as YouTube or TikTok.
5. Taco Bell Paid $75,000 For twenty-four Hours Of The Taco Filter/Advert
To spice up gross sales, Taco Bell launched the taco filter on Snapchat. Right here’s what it appeared like.
In the present day solely: flip your self right into a taco utilizing our @Snapchat lens. As a result of Cinco de Mayo. pic.twitter.com/P4KwLdFNFZ
— Taco Bell (@tacobell) Could 5, 2016
The filter is humorous, related, and distinctive. Customers adored it, and it received 224 million views.
That’s nice, contemplating Taco Bell paid $75,000 for the advert – which really proved to be an important funding for the publicity the model acquired.
6. Extra Than Half (50.6%) Of Snapchat Customers Are Feminine
In distinction, 48.7% of the platform’s international customers are male.
Whereas there may be not an enormous discrepancy between the demographics right here, it’s useful info for any entrepreneurs seeking to put collectively Snapchat campaigns.
7. Snapchat Is The No. 1 App Folks Use To Share What They Purchased
Is your model seeking to attain younger social media customers around the globe? Snapchat might be the proper platform for you.
Individuals are 45% extra more likely to advocate manufacturers to mates on Snapchat in comparison with different platforms.
They’re additionally 2X extra more likely to put up a few present after receiving it – making Snapchat a robust instrument for influencer advertising and marketing and model partnerships.
8. Snapchat Pioneered Vertical Video Advertisements
As soon as a novelty within the social media trade, vertical video advertisements have grow to be one of the common methods to promote on social media and attain international audiences.
What are vertical video advertisements? It’s self-explanatory: They’re advertisements that may be considered together with your cellphone held vertically. The advert format is optimized for the way we use our cell units and designed to create a non-disruptive expertise for customers.
You’ve positively seen numerous video advertisements by now, however do you know Snapchat pioneered them?
9. You Can Observe Rock Star Enterprise Consultants On Snapchat
Who knew Snapchat might be a robust enterprise instrument? Listed below are the high three specialists you need to observe proper now:
10. Extra Than 250 Million Snapchatters Have interaction With AR Each Day, On Common
Snapchat was the primary social media app to essentially prioritize the event of AR options, and it’s paid off.
Over 70% of customers have interaction with AR on the primary day that they obtain the app – and, up to now, there have been greater than 3 million lenses launched on Snapchat.
11. Folks Are 34% Extra Doubtless To Buy Merchandise They See Marketed On Snapchat
When in comparison with watching the identical advert on different social media platform, Snapchat proves to be an efficient strategy to attain and convert.
12. Snapchat Is The King Of Ephemeral Content material Advertising
Ephemeral content material advertising and marketing makes use of video, pictures, and media which are solely accessible for a restricted time.
Listed below are three causes it really works:
- It creates a way of urgency.
- It appeals to patrons who don’t need to really feel “offered.”
- It’s extra personalised than conventional gross sales funnel advertising and marketing.
Guess who’s one of many kings of ephemeral content material advertising and marketing? That’s proper: Snapchat.
Contemplate that if it weren’t for Snapchat, Instagram Tales would probably not exist proper now.
13. Extra Than 5 Million Folks Subscribe To Snapchat+
Snapchat+ is the platform’s paid subscription service that provides customers entry to unique and pre-release options on the platform.
Subscribers additionally obtain a spread of different perks, together with choices to customise their app expertise and the power to see what number of occasions their content material has been rewatched.
The truth that so many tens of millions of customers are prepared to pay for particular entry and options to Snapchat ought to be an indication to manufacturers and entrepreneurs in all places that the platform has a robust pull with its viewers.
Past that, the truth that Snapchat+ drew 5 million subscribers inside only a 12 months or so of launching is spectacular by itself.
14. Snapchat Reaches Almost Half Of US Smartphone Customers
In keeping with Statista, roughly 309 million American adults use smartphones right this moment.
Snapchat’s means to succeed in such a appreciable portion of US smartphone customers is notable.
15. Snapchat Customers Spend An Common Of 19 Minutes Per Day On The App
That’s 19 minutes manufacturers can use to attach with folks, develop model consciousness, and convey their message.
16. Snapchat’s Authentic Title Was Picaboo
Actually, Snapchat did run as Picaboo for a few 12 months.
17. Snapchat Was Created After 34 Failures
Snapchat creators Evan Spiegel, Bobby Murphy, and Frank Reginald Brown labored on the Snapchat mission whereas they had been finding out at Stanford College.
After 34 failures, they lastly developed the app as we all know it right this moment.
18. Snapchat’s Creators Had A Main Falling-Out Earlier than The App Was Launched
Frank Reginald Brown was ousted from the Snapchat mission by his mates.
Though nobody is aware of the true story, Brown claims Spiegel and Murphy modified the server passwords and ceased communication with him a month earlier than Snapchat was launched.
19. Snapchat Downloads Doubled After The Launch Of The Toddler & Gender Swap Filters
Customers downloaded Snapchat 41.5 million occasions in a month after the discharge of those filters!
20. Mark Zuckerberg Tried To Purchase Snapchat
Snapchat’s house owners refused to promote Snapchat to Zuckerberg (although the supply went as excessive as $3 billion!).
21. Snapchat’s Mascot Is Referred to as Ghostface Chillah
The mascot was impressed by Ghostface Killah of the Wu-Tang Clan – and when you think about that the app was as soon as known as “Picaboo,” the ghost emblem makes extra sense.
Apparently, Snapchat co-founder and CEO Evan Spiegel has mentioned that he developed the mascot himself and selected a ghost based mostly on the ephemeral nature of Snapchat content material.
22. Fb And Instagram Borrowed Ephemeral Content material From Snapchat
As we talked about above, we’ve Snapchat to thank for Fb and Instagram Tales, which have since grow to be integral to the social media expertise.
Snapchat additionally pioneered using AR filters, which had been adopted by Instagram and paved the way in which for the filters that dominate the world of TikTok right this moment.
23. 75% Of Gen Z And Millennials Say Snapchat Is The No. 1 Platform For Sharing Actual-Life Experiences
Social media is all about genuine moments and human connection – and social media advertising and marketing is not any totally different.
With such a giant variety of younger folks preferring Snapchat over different platforms for sharing their life experiences, entrepreneurs ought to observe swimsuit.
Discover methods to share behind-the-scenes moments together with your workforce and firm, and emphasize the people behind the model.
24. Snapchat Customers Have Over $4.4 Trillion In World Spending Energy
That’s nothing to sneeze at.
25. In 2022, Snapchat Generated $4.6 Billion In Income
It’s presently valued at over $20 billion.
Wanting Forward With Snapchat
Snapchat’s ephemeral content material, intimacy, and spontaneity are sturdy factors for on a regular basis customers, content material creators, and companies alike.
Entrepreneurs ought to maintain a eager eye on rising traits throughout the platform, comparable to new AR developments and evolving person demographics.
These seeking to attain youthful audiences or present an genuine, human facet of their model ought to think about wading into the waters of Snapchat.
By harnessing the ability of ephemeral content material and fascinating options, manufacturers can successfully use Snapchat to develop their model consciousness, have interaction with audiences on a extra private stage, and keep related within the fast-paced world of digital advertising and marketing.
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Featured Picture: Trismegist san/Shutterstock